Since introduction in 2002, sales of 3 Liter premium wine casks have been growing by an annual rate of more than 20%, including 44% in 2007, 31% in 2008 and 24% for the 52 weeks ending February 6th 2010. 3 Liter premium cask wine sales now represent more than $110 million U.S. in sales every year.
As customers become increasingly aware of the terrific wines going into Bag-in-Box, the environmental benefits and the proven freshness, every bar & restaurant can continue to serve their patrons what they desire, with the added benefit of no waste, no more throwing out expensive wine or sending it to the kitchen. No more broken bottles nor heavy, clinking trash bags.
- BIB wine stays fresh for up to 6 weeks after serving the first glass.
- 40% of the weight of a bottle of wine is the glass, that’s a lot to haul around, first getting it your establishment, then getting it to the landfill or recycling center. That’s a lot of waste and extra fossil fuels being burned up.
- BIB packaging has a 55% smaller carbon footprint and produces 85% less landfill waste when compared to the glass bottles.
- Because of less waste, decreased fuel usage, lower packaging costs, vintners can put the same great wine in BIB for far lower cost. “Boxxle vs. Bottle”
- Superior BIB technology leads to Cost Savings and Higher Profits Margins.
Growth in the category has been attributed to consumers becoming more accepting of alternative packaging and the increasing quality of wines. “The premium 3L box consumer — relative to the total table wine consumer — is younger and more affluent, thus an attractive demographic group,” said Danny Brager, VP group client director, beverage alcohol team, The Nielsen Company. Bag-in-Box wine has greatest acceptance in households with incomes of $70k+.
Many consumers are continuing to switch to BIB box packaging for environmental reasons, and we believe this will persist as the “Green Movement” continues. BIB packaging has a 55% smaller carbon footprint and produces 85% less landfill waste when compared to the glass bottles.
The demographics of wine drinkers are changing and so is their acceptance of alternative packaging and all the benefits that come with it. Not only is this better for the environment, it leads to cost savings and higher profit margins for your bar & restaurant.